I'm totally not into networking, for various reasons. The underlying reason, of course, is that law is just a way to make a living for me, it's not something that I'm intensely passionate about, so I don't get all that excited when telling people what I do. More than that, though, "networking," schmoozing people for the sake of drumming up new business, feels so fake to me. I just received a law practice newsletter encouraging us to "set metrics. Review your contacts. Determine a number of C-level executives you would like to reach out to each week/month/year."
This practice-building advice seems so cold to me. I know a lot, lot, lot of people, and I do enjoy talking to and legitimately catching up with them. I don't think much about who's at the C-level, and who is merely a program assistant. I get different things from different people. But according to the law practice management coach, the only people worth strategically targeting are those who are in high positions. CEOs, CFOs, etc. I disagree with this. I think new business is just as likely to (and has) come from the friend you see at happy hour, who knows you're a lawyer, whose next door neighbor is putting together a brilliant new business and needs someone to draw up the contracts and corporate documents.
Right?
This practice-building advice seems so cold to me. I know a lot, lot, lot of people, and I do enjoy talking to and legitimately catching up with them. I don't think much about who's at the C-level, and who is merely a program assistant. I get different things from different people. But according to the law practice management coach, the only people worth strategically targeting are those who are in high positions. CEOs, CFOs, etc. I disagree with this. I think new business is just as likely to (and has) come from the friend you see at happy hour, who knows you're a lawyer, whose next door neighbor is putting together a brilliant new business and needs someone to draw up the contracts and corporate documents.
Right?